People often ask me if I majored in marketing and when I say I didn’t, they ask me how I learned so much about it.
The full answer is complicated, but Seth Godin’s work is a key component. Over the years, his books and his blog shaped how I view the world, how I tell stories, and how I get over tiny creative hurdles that stunt my growth.
When I heard he was compiling a collection of his work in a limited edition book, I jumped at the opportunity to get my hands on a copy. The book finally arrived today and it was better than I ever imagined.
For starters, the book is huge and heavy. The weight on the shipping label says 17 lbs!
Everything from the packaging to the inside flap description to the very last page feels like a tailored experience for the reader. And that’s the beauty of Seth. No matter who you are or what you do, his words manage to find a truth that stirs something inside of you.
A tapestry of images are woven throughout the book and serve as a beautiful backdrop to the words on the page.
My first pass made me feel like I was revisiting an old friend and recalling some of our favorite conversations over the years.
Here are two pages that reflect some of the awesome that lies within:
And there you have it. A tiny glimpse into my new desk companion and source of daily inspiration.
Thank you, Seth! <3