Marketing executive · builder · mentor

Wishful thinking
and wanderlust

Hi, I’m Alexa — a marketing executive who’s spent her career building teams at early-stage startups and one of the world’s biggest tech platforms. This is my corner of the internet: part portfolio, part journal, part sketchpad. Pull up a chair.

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AI

Experiments, tools & what I’m learning

12 entries

Work

Projects, case studies & portfolio

8 entries

Leadership

Teams, culture & hard-won lessons

15 entries

Women & motherhood

Making work more human

9 entries

Travel

Photos, places & dispatches

24 entries

  • 2024 Words

    2024 Words

    I’ve been choosing three words to anchor my outlook for each year since 2007 (no resolutions, only words), but this is the…

  • Baby Steps

    Baby Steps

    Do I even know how to publish content online anymore? It’s been years since 2 years since my last post, almost a…

  • The Last Normal Day
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    The Last Normal Day

    It was Matt’s birthday, the 9th. We flew back from Spain the night before and I went into the office the next…

2025 words

Rehabilitate. Reprioritize. Play.

Choosing three words instead of resolutions since 2007.