I care deeply about using new technologies to create relationships, empower individuals, and transform organizations. I'm a marketing professional, proud Upper West Sider, and lover of startups and pop culture.

Ever since I dove into this whole social media thing, I’ve heard the following messages on repeat:

• Your blog is your resume
• You must establish your personal brand
• You must use your site as a storefront, a store where you’re selling one product – yourself.

As a result, I feel pressure to write posts about “smart” things complete with”smart” commentary.  I feel the need to write about topics related to the social media landscape, all from the perspective of my twentysomething viewpoint.  I feel the need to cater this blog to an audience of people who I want to get to know me, people who might hire me, who might work with me, people who I respect and admire.  Like the bullet points on any job description, I want my posts to showcase who I am and what I do.

At the same time, I still have to embrace who I am outside of the social media bubble. I am a person, a young female who has insecurities, doubts, and dreams.  I can’t write like the A-list bloggers I read because I simply don’t have the experience or the authority to project that same voice.  I want to blog about my friends and silly stupidnes that ensues when we get together.  I want to blog about how much I enjoyed Iron Man and how much I cried when I went to watch Sex & the City at midnight on Thursday.  I want to blog about my relationships, the move I’m about to make to Boston, the absurdity of politics in America, the ignorance of the average person, the awesomeness that is Wii, and also how desperately I want to get my nails done today.

Most of the time when I don’t post, it’s not because I don’t have a lot to say, it’s because I have too much to say.  I get wrapped up in thinking about what I *should* write, that I skip over what I *feel* and *need* to write, to the point where I just don’t do it at all.

I realize I acknowledged this in previous posts I wrote, but it’s so much easier to dish out advice than execute it yourself.  That said, I’m remotivating myself to be a better blogger by posting more.  I think I can establish myself professionally without having to compromise myself personally.  Hopefully both voices will be heard in the posts to follow.

I’ll leave off with an excerpt from one of my favorite movies, Across the Universe:

“What you do defines who you are.”

“No. Who you are defines what you do.”

“It doesn’t matter what you do.  It’s how you do it.”