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	<title>Alexa Scordato &#187; Technology</title>
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		<title>2 AM Thoughts on Startup Life</title>
		<link>http://alexascordato.com/2-am-thoughts-on-startup-life/</link>
		<comments>http://alexascordato.com/2-am-thoughts-on-startup-life/#comments</comments>
		<pubDate>Wed, 24 Jun 2009 07:57:44 +0000</pubDate>
		<dc:creator>Alexa</dc:creator>
				<category><![CDATA[Books]]></category>
		<category><![CDATA[Ideas]]></category>
		<category><![CDATA[Personal Anecdotes]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Travel]]></category>
		<category><![CDATA[Work]]></category>

		<guid isPermaLink="false">http://alexascordato.com/?p=240</guid>
		<description><![CDATA[Since when did public enemy number one equal &#8220;the man&#8221;? Maybe this is a product of the recession or maybe the fact that I just have adventurous friends, but it seems to me like these days, everyone is in start-up &#8230; <a href="http://alexascordato.com/2-am-thoughts-on-startup-life/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Since when did public enemy number one equal &#8220;the man&#8221;? Maybe this is a product of the recession or maybe the fact that I just have adventurous friends, but it seems to me like these days, everyone is in start-up mode.<br />
<BR><br />
As someone who&#8217;s been at it now for officially 3 months, I can only conclude the following: this isn&#8217;t for everyone. We can all fantasize about determining our own hours, avoiding morning commutes, and having the luxury to do what we want on our terms. However, being in start-up mode comes with the burden of doing everything for yourself, relentless multi-tasking, endless networking, and this notion that you&#8217;re on 24/7.<br />
<BR><br />
There&#8217;s that John Lennon quote, &#8220;Life&#8217;s what happens when you&#8217;re too busy making plans,&#8221; and I have to wonder if that&#8217;s true or not.  Will I look back at my 20&#8242;s thinking life passed me by or will I embrace this experience as a path to self discovery?  Other girls my age are thinking about boys, weekends at the beach, and what to wear.  I&#8217;m thinking about cash flow, invoices, revenue streams, and how to take over the Internet.<br />
<BR><br />
By no means am I an expert on entrepreneurship, but I have to believe that we&#8217;re all out of our minds.  In order to start a company, you have to be absolutely crazy.  You have to be crazy to the point where you love something so much, people are actually willing to pay you to be passionate.  You have to be willing to be disciplined and willing to sacrifice.  You have to be okay hearing the word no.   Most of all, you have to be stubborn enough to fight for yes.<br />
<BR><br />
In the words of my wonderful friends at <a href="http://www.dartboston.com" target="_blank">DartBoston</a>, &#8220;It&#8217;s all about the small victories.&#8221;</p>
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		<title>The Digital Parent&#8217;s Terms Of Service</title>
		<link>http://alexascordato.com/the-digital-parents-terms-of-service/</link>
		<comments>http://alexascordato.com/the-digital-parents-terms-of-service/#comments</comments>
		<pubDate>Mon, 23 Feb 2009 06:40:36 +0000</pubDate>
		<dc:creator>Alexa</dc:creator>
				<category><![CDATA[Ideas]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[nextgen]]></category>
		<category><![CDATA[parenting]]></category>
		<category><![CDATA[privacy]]></category>
		<category><![CDATA[web]]></category>

		<guid isPermaLink="false">http://alexascordato.com/blog/?p=63</guid>
		<description><![CDATA[My friend Jim Storer brought up a really great topic of conversation on his blog recently about online transparency and whether lifestreaming presents offline threats to those who frequently disclose their whereabouts.  While I could go into a number of &#8230; <a href="http://alexascordato.com/the-digital-parents-terms-of-service/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>My friend <a href="http://jimstorer.com/2009/02/15/does-lifestreaming-connect-too-many-dots/" target="_blank">Jim Storer </a>brought up a really great topic of conversation on his blog recently about online transparency and whether lifestreaming presents offline threats to those who frequently disclose their whereabouts.  While I could go into a number of ways that I could easily stalk a stranger (use of IP addresses, public records, physical following, etc) the reality of the situation is that today&#8217;s digital natives don&#8217;t have many options in terms of erasing points of entry into their personal lives.</p>
<p>I know a lot of people who are up in arms over the most recent<a href="http://webtechlaw.com/what-facebooks-revised-terms-use-mean-your-content" target="_blank"> Terms of Service modifications on Facebook</a> because they worry about not having ownership over content that is uploaded online.  While it&#8217;s a relevant conversation to today&#8217;s Internet world, I can&#8217;t help but look ahead towards future Internet users who have no say in the matter at all.</p>
<p><a title="488056_baby_boom by Dubber, on Flickr" href="http://www.flickr.com/photos/adubber/508531336/"><img src="http://farm1.static.flickr.com/193/508531336_7f287681b8.jpg" alt="488056_baby_boom" width="225" height="300" align="left" /></a><strong>The Digital Parent&#8217;s Dilemma</strong></p>
<p>There are times when I see pieces of user-generated content floating around my timeline &#8211; Flickr photos of families, Saturday soccer games, Twitpics of birthday parites, Qik videos of toddlers running around in their diapers.  All the while, I keep thinking about the kids being documented and I just tell myself, &#8220;Thank goodness my parents didn&#8217;t have access to this stuff when I was three.&#8221;</p>
<p>There are betamax videos of myself taken when I was little that will never be on Youtube. There are awkward school photos of myself that will only ever be displayed on my family&#8217;s fireplace mantle.  Lucky for me, I became an adult before the Internet gave rise to the social web.  Consequently, I always had the ability to choose when I would create an online presence for myself and what that would consist of.</p>
<p>For many children of the digital age, they simply won&#8217;t have the choice.</p>
<p><strong>Parental Terms of Service in a Web 2.0 World</strong></p>
<p>As the child of a digital immigrant, you are subject to the following Terms and Conditions (upon birth):</p>
<p>&#8220;You hereby grant your parents an irrevocable, perpetual, non-exclusive, transferable, worldwide license (with the right to sublicense) to (a) use, copy, publish, stream, store, retain, publicly perform or display, transmit, scan, reformat, modify, edit, frame, translate, excerpt, adapt, create derivative works and distribute (through multiple tiers), content featuring you.  This content may be (i) Posted on or in connection with the websites and social networks that will (a) enable other users to post on other properties and (b) to use your name, likeness and image for any purpose, including commercial or advertising, each of (a) and (b) on or in connection with the services or the promotion thereof.</p>
<p>[modified from Facebook's new terms of service]</p>
<p>Realistically, I don&#8217;t think many kids will care when they see that they&#8217;re Google-able before age five, but this raises important questions regarding the future of parenting and privacy.  Is it okay for parents to share their kids online without their consent?  I know tons of parents who have already made this choice (<a href="http://www.msnbc.msn.com/id/20378395/" target="_blank">some even pick baby names based on domain name availability</a>) and I often question whether kids will grow up feeling a little bit violated.  I went through my phases of teen angst in middle school and I can only imagine what kind of backlash parents are going to feel when their teens come locked and loaded with statements like, &#8220;You put me on Youtube and my friends found the video! I hate you!&#8221;</p>
<p>With sites like <a href="http://www.baveo.com" target="_blank">baveo</a> and <a href="http://www.totspot.com" target="_blank">totspot</a>, which both offer social features for expecting parents, the rise of the digital fetus is certainly upon us. Hopefully for parents, it won&#8217;t mean the rise of the angry teen.</p>
<p>Are you a digital parent? If so, how do you decide what goes up on the web and what doesn&#8217;t?</p>
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		<title>FireFox Download Day: Killer Social Media Marketing</title>
		<link>http://alexascordato.com/firefox-download-day-killer-social-media-marketing/</link>
		<comments>http://alexascordato.com/firefox-download-day-killer-social-media-marketing/#comments</comments>
		<pubDate>Wed, 18 Jun 2008 00:04:58 +0000</pubDate>
		<dc:creator>Alexa</dc:creator>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[download day]]></category>
		<category><![CDATA[FF3]]></category>
		<category><![CDATA[firefox]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[mozilla]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[web browser]]></category>

		<guid isPermaLink="false">http://alexascordato.com/blog/?p=25</guid>
		<description><![CDATA[Firefox 3 is out today and I downloaded it along with millions of other smart, sensible web users (;)). We&#8217;re trying to set the world record for most software downloads in a single day and so far, it looks like &#8230; <a href="http://alexascordato.com/firefox-download-day-killer-social-media-marketing/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.mozilla.com/en-US/firefox/" target="_blank">Firefox 3</a> is out today and I downloaded it along with millions of other smart, sensible web users (;)). We&#8217;re trying to set the world record for most software downloads in a single day and so far, it looks like we&#8217;re gonna pull it off. I&#8217;ve been using the beta for months, and in addition to loving FF3, I have to say that I&#8217;m thoroughly impressed by Mozilla&#8217;s marketing efforts.  If you go to <a href="http://wakoopa.com/downloadday" target="_blank">wakoopa.com/downloadday</a>, you&#8217;ll see a live update of number of users who downloaded FF3.  As I write this post (about 12 hours into DL day), it&#8217;s currently at 4,932,609. Incredible!</p>
<p style="text-align: center;"><img src="http://alexascordato.com/blog/wp-content/uploads/2008/06/picture-4-300x212.png" title="FF3 Users World Wide" class="aligncenter size-medium wp-image-28" height="212" width="300" /></p>
<p>Mozilla&#8217;s Download Day initiative is a true example of killer social media marketing. The site SpreadFireFox.com has an easy-to-navigate layout and clearly invites visitors to be part of a greater *community* initiative.  It&#8217;s not a team of employees who are making it happen; it&#8217;s an entire web community who believe in their product.</p>
<p><strong>What they did right:</strong></p>
<ul>
<li> <strong>Incorporated dynamic content on their main page.</strong> Successful websites today need to take on a life of their own.  This is done by the community or site visitors who act like oxygen, breathing air into a site with their content and conversation.   On sharefirefox.com, there are elements like a forum, live comments, and a photo stream that reflect this.</li>
<li><strong>Initiated and engaged in community-based conversation. </strong>The creation of a forum completely invites users to talk amongst each other as well as interact with actual peeps from FF.  Props to the Mozilla team for having the sense to be responsive to the discourse and maintain a fairly updated FAQ.</li>
<li> <a href="http://alexascordato.com/wp-content/uploads/2008/06/picture-3.png"><img style="float: right;" src="http://alexascordato.com/blog/wp-content/uploads/2008/06/picture-3-300x243.png" title="FireFox Badge" class="alignright alignnone size-medium wp-image-27" height="243" width="300" /></a> <strong>Invited users to help. </strong> The beauty of social media marketing is that once you give users the tools, they go out and do all the legwork.  Check out all the ways Firefox users could help spread the word about download day: Host in-person download day parties, share on sites like facebook, bebo, and myspace, and post badges onto blogs via affiliate codes. They even created a <a href="http://www.twitter.com/mozillafirefox" target="_blank">Twitter account</a>!  I predict we&#8217;re totally going to set the world record as a result of these efforts.  I&#8217;m ecstatic because I am such a FF fangirl.  Some folks like IE, but every time I engage in a conversation about the better web browser, I liken the conversation to arguments I had in Middle School:</li>
</ul>
<p><strong><em>12 Year-Old Alexa&#8217;s Conversation</em></strong></p>
<p style="text-align: justify; padding-left: 30px;">Me: &#8220;Nsync is so the better boyband.&#8221;</p>
<p style="text-align: justify; padding-left: 30px;">Random teenybopper: &#8220;Nu-uh. Like, Backstreet Boys ALL THE WAY!&#8221;</p>
<p style="text-align: justify; padding-left: 30px;">Me: &#8220;Who&#8217;s your favorite member?&#8221;</p>
<p style="text-align: justify; padding-left: 30px;">Random teenybopper: &#8220;Nick Carter&#8221;</p>
<p style="text-align: justify; padding-left: 30px;">Me: &#8220;We can&#8217;t be friends.&#8221;</p>
<p style="text-align: justify;"><em><strong>21 Year-Old Alexa&#8217;s Conversation:</strong></em></p>
<p><a href="http://alexascordato.com/wp-content/uploads/2008/06/firefox-vs-internet-explorer.jpg"><img style="float: right;" src="http://alexascordato.com/wp-content/uploads/2008/06/firefox-vs-internet-explorer.jpg" title="FF FTW!" class="alignright alignnone size-medium wp-image-26" height="233" width="240" /></a></p>
<p style="padding-left: 30px;">Me: &#8220;Firefox is SO the better web browser.&#8221;</p>
<p style="padding-left: 30px;">Random person: &#8220;Nu-uh.  IE FTW!&#8221;</p>
<p style="padding-left: 30px;">Me: &#8220;No way. What version are you running?&#8221;</p>
<p style="padding-left: 30px;">Random geek: &#8220;IE6.&#8221;</p>
<p style="padding-left: 30px;">Me: &#8220;We can&#8217;t be friends.&#8221;</p>
<p>(Seriously IE6 folk&#8230; Why?!  I can&#8217;t believe I&#8217;ve evolved into this big of a geekette that I&#8217;m blogging about a web browser, even worse that I&#8217;m comparing web browsers to boy bands, but that&#8217;s me.</p>
<p><strong>A few notes about the browser itself:</strong> I&#8217;ve used FF3 on both Windows (Vista and XP) and right now on my Mac.  Surfing the web is fast and friendly.  Little nuances make the entire experience better, like the way url&#8217;s are cached as well as the cute little star in the address bar that serves as a bookmark icon.  All my extensions are upgraded and work fine (web developer, tiny url, piclens, bettergmail, delicious, etc.).</p>
<p><a href="http://alexascordato.com/wp-content/uploads/2008/06/picture-6.png"><img src="http://alexascordato.com/wp-content/uploads/2008/06/picture-6.png" title="Toolbar" class="aligncenter size-full wp-image-29" height="54" width="500" /></a></p>
<p>If you haven&#8217;t downloaded FF3 already, DO EEET!!!!  If not for the browser features, do it because Mozilla&#8217;s marketing efforts should be rewarded! Oh, and also because FF3 totally gives new meaning to the Justin Timberlake song, &#8220;<a href="http://www.youtube.com/watch?v=iAT5ypTjKOI" target="_blank">SexyBack</a>&#8220;:</p>
<p style="text-align: center;"><a href="http://alexascordato.com/wp-content/uploads/2008/06/picture-7.png"><img src="http://alexascordato.com/wp-content/uploads/2008/06/picture-7.png" title="sexyback" class="alignnone size-full wp-image-30" height="68" width="220" /></a></p>
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		<title>I want my MacBook Pro Back</title>
		<link>http://alexascordato.com/34-i-want-my-macbook-pro-back/</link>
		<comments>http://alexascordato.com/34-i-want-my-macbook-pro-back/#comments</comments>
		<pubDate>Sat, 31 May 2008 22:04:57 +0000</pubDate>
		<dc:creator>Alexa</dc:creator>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[fail]]></category>
		<category><![CDATA[macbook pro]]></category>

		<guid isPermaLink="false">http://alexascordato.com/blog/?p=17</guid>
		<description><![CDATA[So the other day, by beloved MacBook Pro crapped out on me. I went to turn the machine on and I heard the start up chime, but the screen stayed black. &#8220;Maybe I just need to let the battery charge,&#8221; &#8230; <a href="http://alexascordato.com/34-i-want-my-macbook-pro-back/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>So the other day, by beloved MacBook Pro crapped out on me.  I went to turn the machine on and I heard the start up chime, but the screen stayed black.  &#8220;Maybe I just need to let the battery charge,&#8221; I thought.  Nope.  &#8220;Maybe I just need to restart in safe mode.&#8221;  Nope.  &#8220;Maybe I need to connect it to an external monitor and play around with my install discs.&#8221;  Nope.</p>
<p>I researched on various Mac forums for a solution and went down to the Apple store on 14th street. My logic board is hopeless and there&#8217;s a sibling error on my harddrive. Apparantly the crazy dent I have on the lower casing voids my warranty and 3 year apple care so I&#8217;m looking at a price tag of $1240 to have my baby fixed.</p>
<p>It was impossible to stop the tears from welling up in the store. I was having one of those dilirious episodes in my head too where I imagined that the guy really meant $12.40.  I went to Tekserve for a second opinion and they gave me an option that still resulted in sending my laptop back to Apple.</p>
<p>I am frustrated beyond belief.  I&#8217;m currently working on an Acer laptop running Vista and I pretty much want to shoot myself in the face.  At this point, I don&#8217;t know whether I should just buy a new MacBook, invest in the MacBook Pro repair, or even buy a new MacBook.</p>
<p>My parents think it&#8217;s silly to invest in another Apple product, but I&#8217;m convinced that once you go Mac, you never go back.</p>
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