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	<title>Alexa Scordato &#187; Personal Anecdotes</title>
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		<title>2 AM Thoughts on Startup Life</title>
		<link>http://alexascordato.com/2-am-thoughts-on-startup-life/</link>
		<comments>http://alexascordato.com/2-am-thoughts-on-startup-life/#comments</comments>
		<pubDate>Wed, 24 Jun 2009 07:57:44 +0000</pubDate>
		<dc:creator>Alexa</dc:creator>
				<category><![CDATA[Books]]></category>
		<category><![CDATA[Ideas]]></category>
		<category><![CDATA[Personal Anecdotes]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Travel]]></category>
		<category><![CDATA[Work]]></category>

		<guid isPermaLink="false">http://alexascordato.com/?p=240</guid>
		<description><![CDATA[Since when did public enemy number one equal &#8220;the man&#8221;? Maybe this is a product of the recession or maybe the fact that I just have adventurous friends, but it seems to me like these days, everyone is in start-up &#8230; <a href="http://alexascordato.com/2-am-thoughts-on-startup-life/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Since when did public enemy number one equal &#8220;the man&#8221;? Maybe this is a product of the recession or maybe the fact that I just have adventurous friends, but it seems to me like these days, everyone is in start-up mode.<br />
<BR><br />
As someone who&#8217;s been at it now for officially 3 months, I can only conclude the following: this isn&#8217;t for everyone. We can all fantasize about determining our own hours, avoiding morning commutes, and having the luxury to do what we want on our terms. However, being in start-up mode comes with the burden of doing everything for yourself, relentless multi-tasking, endless networking, and this notion that you&#8217;re on 24/7.<br />
<BR><br />
There&#8217;s that John Lennon quote, &#8220;Life&#8217;s what happens when you&#8217;re too busy making plans,&#8221; and I have to wonder if that&#8217;s true or not.  Will I look back at my 20&#8242;s thinking life passed me by or will I embrace this experience as a path to self discovery?  Other girls my age are thinking about boys, weekends at the beach, and what to wear.  I&#8217;m thinking about cash flow, invoices, revenue streams, and how to take over the Internet.<br />
<BR><br />
By no means am I an expert on entrepreneurship, but I have to believe that we&#8217;re all out of our minds.  In order to start a company, you have to be absolutely crazy.  You have to be crazy to the point where you love something so much, people are actually willing to pay you to be passionate.  You have to be willing to be disciplined and willing to sacrifice.  You have to be okay hearing the word no.   Most of all, you have to be stubborn enough to fight for yes.<br />
<BR><br />
In the words of my wonderful friends at <a href="http://www.dartboston.com" target="_blank">DartBoston</a>, &#8220;It&#8217;s all about the small victories.&#8221;</p>
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		<item>
		<title>Be the Change</title>
		<link>http://alexascordato.com/be-the-change/</link>
		<comments>http://alexascordato.com/be-the-change/#comments</comments>
		<pubDate>Fri, 27 Mar 2009 00:31:04 +0000</pubDate>
		<dc:creator>Alexa</dc:creator>
				<category><![CDATA[Personal Anecdotes]]></category>
		<category><![CDATA[barry libert]]></category>
		<category><![CDATA[ghandi]]></category>
		<category><![CDATA[mzinga]]></category>
		<category><![CDATA[passion]]></category>
		<category><![CDATA[recession]]></category>
		<category><![CDATA[transitions]]></category>

		<guid isPermaLink="false">http://alexascordato.com/blog/?p=69</guid>
		<description><![CDATA[I came to Mzinga last June looking to understand the business behind the social media industry.  In the process, I found myself deeply changed. Working side by side with Barry Libert, I learned about the trials and triumphs of entrepreneurship, &#8230; <a href="http://alexascordato.com/be-the-change/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>I came to Mzinga last June looking to understand the business behind the social media industry.  In the process, I found myself deeply changed.</p>
<p>Working side by side with Barry Libert, I learned about the trials and triumphs of entrepreneurship, the unpredictable outcomes of risk-taking, and  the one fundamental lesson that will stay with me throughout the entire duration of my professional career: have passion in everything you do.</p>
<p>With these lessons in mind, I&#8217;ve made the difficult decision to resign as a full-time employee from Mzinga in pursuit of fulfilling my personal passions.  I will still remain a Social Media consultant to the company and a long-time friend to the many individuals I&#8217;ve been lucky enough to work with.</p>
<p>To anyone reading this thinking, &#8220;How can you leave a full time job in the middle of a recession?&#8221; the answer is simple: I&#8217;m 22 and I have a mission.</p>
<p>I won&#8217;t go into the details of that mission just yet, but it&#8217;s ambitious.</p>
<p>We are living in really difficult times, but those of us who can afford to take risks need to use this as an opportunity to invest, not just in ourselves, but in each other.</p>
<p><em>&#8220;Be the change you wish to see in the world.&#8221; &#8211; Ghandi<br />
</em></p>
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		<title>Thoughts on A Successful Life</title>
		<link>http://alexascordato.com/thoughts-on-a-successful-life/</link>
		<comments>http://alexascordato.com/thoughts-on-a-successful-life/#comments</comments>
		<pubDate>Fri, 11 Jul 2008 15:16:46 +0000</pubDate>
		<dc:creator>Alexa</dc:creator>
				<category><![CDATA[Personal Anecdotes]]></category>
		<category><![CDATA[boston]]></category>
		<category><![CDATA[career]]></category>
		<category><![CDATA[choices]]></category>
		<category><![CDATA[inspiration]]></category>
		<category><![CDATA[jobs]]></category>
		<category><![CDATA[mzinga]]></category>
		<category><![CDATA[success]]></category>

		<guid isPermaLink="false">http://alexascordato.com/blog/?p=39</guid>
		<description><![CDATA[In my last post, I blogged about a rocky start to what has been an intense past two weeks.  Luckily, I&#8217;m still alive so you know that I was neither fired nor beaten to a pulp as a result of &#8230; <a href="http://alexascordato.com/thoughts-on-a-successful-life/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>In my last post, I blogged about a rocky start to what has been an intense past two weeks.  Luckily, I&#8217;m still alive so you know that I was neither fired nor beaten to a pulp as a result of my mishap the other week.  There are tons of things that I could write about right now, tons of things that I will write about in the future, but I want to start at the beginning.</p>
<p><a href="http://alexascordato.com/wp-content/uploads/2008/07/key.jpg"><img class="alignright size-medium wp-image-41" title="Key" src="http://alexascordato.com/blog/wp-content/uploads/2008/07/key-199x300.jpg" alt="" width="199" height="300" /></a>At a very early age, I figured out that it was important to excel at school.  My early successes were in the form of A&#8217;s on report cards and the satisfaction of never having my parents monitor my study habits.  As time went on, I then began to see the value of learning itself, something beyond standardized tests and college acceptances.  These successes came to me in the form of books and an expanded worldview; a new set of tools that would help me understand human interaction and endeavor.  Then senior year of college happened and suddenly, success seemed neither definable nor attainable.  It was due to neither lack of ambition nor lack of resources, but rather the fact that I could no longer define what success meant for me.</p>
<p>As I began to think about life after graduation, I would talk to my parents about potential career paths and then scan job listings.  May drew near and I found myself prescribing to a definition of success that was neatly packaged in the form of a job title and salary.  I desperately wanted to break free from this mindset, but I took a job in the meantime that would allow me to think about who I was and what I wanted in a very safe and familiar space.</p>
<p>I began working as a Staff Recruiter in Barnard College&#8217;s Admissions Office where I had been employed as a student. It was here that I observed the state of higher education in America, listened in on conversations between parents and their kids, and conversed with hundreds of students, many of whom reminded me of myself.  During serveral interviews I conducted, I often found myself frustrated as I listened to students describe their GPA&#8217;s, SAT scores, after school activities, and weekend community service hours.  They were all part of the same system that I had departed from, one that left me asking myself everyday, &#8220;I&#8217;ve done so much already, but so what?&#8221;</p>
<p>How was I, Alexa Scordato, supposed to change the world?  How was anything I had ever done in my scholastic past relevant to others?  I was now working with a blank slate and that realization was daunting.  After processing this reality, I put aside my past accomplishments and accolades and began to think about what I wanted in life and who I wanted to be as a person.  At the root of it all, I said I wanted the following:</p>
<ul>
<li>I want to help others.</li>
<li>I want to provide for myself and those I love.</li>
<li>I want to go to bed everyday feeling like I accomplished something.</li>
</ul>
<p>I wasn&#8217;t sure how to go about achieving those goals, but I saw the potential within the world of social media.  Unlike most industries I had observed, I found everyone in the space to be happy, passionate, and well-intentioned.  Around every corner, it seemed like someone was always wiling to help someone, constant collaboration.  Although no longer a student, I was determined to school myself on everything there was to know about the social web. When I wasn&#8217;t in the office 9 &#8211; 5 or commuting on the Long Island RailRoad, all my time was spent doing one thing: playing on my laptop.  I was managing forums, teaching myself HTML/CSS, playing with WordPress, reading blogs, beta testing social networks, and listening to podcasts. All the while I was wondering how I could harness this interest of mine into a professional career.</p>
<p>Come spring, I departed from my job at Admissions and headed to Boston for two months, the mecca of what I believe to be social community at its finest.  It was a temporary experiment, one that I believed would provide clarity and guidance when I returned to New York.  I spent the spring inspired by folks like <a href="http://www.chrisbrogan.com" target="_blank">Chris Brogan</a>, <a href="http://www.bryanperson.com" target="_blank">Bryan Person</a>, <a href="http://www.pistachioconsulting.com" target="_blank">Laura Fitton</a>, <a href="http://www.mediaawaken.com" target="_blank">Maria Thurrell</a>, and <a href="http://www.socialhoneycomb.com" target="_blank">Amanda Gravel</a>, who encouraged me to pursue this route as a career path.  The rest of my spring was spent freelancing and working for incredible friends and mentors like <a href="http://www.internetgeekgirl.com" target="_blank">Stephanie Agresta</a> and <a href="http://www.magnify.net" target="_blank">Steve Rosenbuam</a>.</p>
<p>After reading about <a href="http://www.mzinga.com/en/aboutus/ourteam/thought_leaders/aaron_strout.asp?adid=VM:XPRT:AARON:20080711" target="_blank">Aaron Strout</a>&#8216;s <a href="http://alexascordato.com/blog/wp-admin/http/www.mzinga.com/en/Community/Blogs/Aaron-Strout/Hiring-in-a-2.0-World" target="_blank">Hiring and Getting Hired in a Web 2.0 World</a>, I returned to Boston where I knew he would be speaking.  For many reasons, I wanted to work at Mzinga (more on this in a later post) and I followed Aaron&#8217;s advice on how to make that happen.  I polished my social network profiles, blogged, and followed up with him in the best way I knew how to &#8211; through <a href="http://www.twitter.com/alexa" target="_blank">Twitter</a>.  It was only within a matter of weeks that I found myself packing what little belongings I had and moved into my new Coolidge Corner home.</p>
<p>Although there is still more figuring out to do, I now have a working definition of success that I&#8217;m happy with.  For me, a successful life is one that allows you to choose.  It&#8217;s a lifestyle where you&#8217;re in control of your destiny, making situations happen for yourself, and fully aware of how your actions can impact those around you.</p>
<p>I think back to those three organic wants of mine that I isolated last year and already I feel like I am well on my way.</p>
<p>In terms of my desire to help others, I&#8217;m in a position where I help someone every day.  In order for me to get this job, I had to write a memo that was titled, &#8220;Change the World by Helping Barry Libert.&#8221;  I&#8217;m now on a two-person team now where our purpose is to help each other and help Mzinga, theoverarching goal being to teach the world the importance of social communications with respect to business, technology, and education.  Words cannot describe how excited I am about what is to come as a result of this partnership.</p>
<p>As for my desire to provide for myself and those I love, I can officially say that I am independent.  Minus a few payments I have to make to my parents for backdated credit card bills, I&#8217;m financially on my own.  It is going to be impossible for me to give back what I have been given because I will forever feel indebted to them.  However, this is a start to what I hope will produce dream vacations and happy retirements for the two people I love the most.</p>
<p>Lastly, my desire to go to bed feeling accomplished is most definitely checked off.  Although I feel perpetually behind on the many tasks that I have on my to-do-list, working in an industry that I love allows me to feel productive every day.  Whether most people realize it or not, this for me is the root of why Web 2.0 is so appealing.  It allows individuals to think, create, and give &#8211; to produce content that showcases individual thought and share it in a way that collectively inspires and helps change the world, one post at a time.</p>
<p><em>How do *YOU* define success?</em></p>
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		<title>Messing Up and Moving On</title>
		<link>http://alexascordato.com/missing-out-and-moving-on/</link>
		<comments>http://alexascordato.com/missing-out-and-moving-on/#comments</comments>
		<pubDate>Tue, 24 Jun 2008 20:29:13 +0000</pubDate>
		<dc:creator>Alexa</dc:creator>
				<category><![CDATA[Personal Anecdotes]]></category>
		<category><![CDATA[barry libert]]></category>
		<category><![CDATA[disappointment]]></category>
		<category><![CDATA[epiphany]]></category>
		<category><![CDATA[flying]]></category>
		<category><![CDATA[introspection]]></category>
		<category><![CDATA[missed flight]]></category>
		<category><![CDATA[mistakes]]></category>
		<category><![CDATA[mzinga]]></category>
		<category><![CDATA[planes]]></category>
		<category><![CDATA[Travel]]></category>

		<guid isPermaLink="false">http://alexascordato.com/blog/?p=35</guid>
		<description><![CDATA[Today I felt like the biggest fail whale ever.   As much as I want to say mistakes happen, I have a very hard time processing disappointment (This is in reference to my mistakes by the way, not other people&#8217;s). &#8230; <a href="http://alexascordato.com/missing-out-and-moving-on/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Today I felt like the biggest fail whale ever.   <a href="http://alexascordato.com/wp-content/uploads/2008/06/failwhale.jpg"><img class="alignnone size-medium wp-image-36" title="failwhale" src="http://alexascordato.com/blog/wp-content/uploads/2008/06/failwhale-300x224.jpg" alt="" width="300" height="224" /></a></p>
<p>As much as I want to say mistakes happen, I have a very hard time processing disappointment (This is in reference to my mistakes by the way, not other people&#8217;s).  I easily forgive and forget, but when it comes to myself, I am my harshest critic.</p>
<p>This morning, I was supposed to board a plane with my new boss, Barry Libert.  We were scheduled to meet at 5:10 at Hascom Airfield, and I completely overslept.  When I looked at my watch this morning, the time read 5:15.  I immediately scrambled for my phone, which I saw was flipped open next to my pillow.  My eyes darted to the alarm clock resting on my nightstand, and my heart dropped when I saw it set to the snooze position.</p>
<p>Somehow, my body had failed me.</p>
<p>I managed to sleep through two alarms and even dismissed the text messages that my friend in Las Vegas was sending me as a wake up call.  Frantic, I dialed Barry&#8217;s number and delivered the news that I wasn&#8217;t going to make it.  I couldn&#8217;t tell whether he was angry or not, but his voice was steady and his instructions firm.  &#8221;Be at the office by 7:30.&#8221;</p>
<p>The majority of the morning was spent processing what had happened and worrying about the consequences of my behavior.  What if the limo didn&#8217;t show in Philadelphia?  What if the papers I was delivering were important?  What if this project or presentation was something that would affect other initiatives in the future?  I had a million and one questions, but one weighty feeling &#8211; disappointment.</p>
<p>It is rare that I don&#8217;t deliver and when that happens, I think about it for days, maybe even weeks.  It&#8217;s one thing if you forget a friend&#8217;s birthday, but in an environment like the one I&#8217;m working in, I feel like the magnitude of a slip-up is amplified to the max.  Multiple parties are involved, money is at stake, reputations, etc.  It&#8217;s really just not something you want to be associated with and the realization that you are the person culpable is daunting.</p>
<p>As for timing, this was a disaster for my second day.  Instead of starting off on the right foot, I feel like I took a step backwards and tripped over my own shoelaces in the process.</p>
<p>Anyway, I was sitting here in my little cubicle reading supportive DMs from friends and talking to <a href="http://www.twitter.com/mknell" target="_blank">Matt Knell</a>, who is an amazing human being.  We were having this conversation about the work we do, who we are as people, and what matters in life (not bad for a 9 AM cup of coffee chat).  Amongst other words of wisdom, he told me  &#8221;If you can&#8217;t change it, don&#8217;t worry about it.  If you do the best you can, you&#8217;ve done all you can do.&#8221;  This &#8220;let it go girl&#8221; pep talk put my mind at ease and kept me composed the rest of the day.</p>
<p>I look at Matt&#8217;s random act of kindness, something as simple as taking the time to talk to a friend, and realized that tiny gestures can make all the difference.</p>
<p>I&#8217;ve spent the rest of my day trying to do some little things to make up for this morning&#8217;s debacle and plan on bringing my A-game from here on out.  Hopefully I&#8217;ll rack up enough + points over time to redeem myself, but for now, I&#8217;m keeping a positive attitude and looking forward to a fresh start tomorrow**.</p>
<p>(**Sidtenote: Watch the video directly on youtube to see the cool new annotations feature in action.)</p>
<p style="text-align: center;"><object width="425" height="349" data="http://www.youtube.com/v/iphfAZJkNNE&amp;hl=en&amp;color1=0x402061&amp;color2=0x9461ca&amp;border=1" type="application/x-shockwave-flash"><param name="src" value="http://www.youtube.com/v/iphfAZJkNNE&amp;hl=en&amp;color1=0x402061&amp;color2=0x9461ca&amp;border=1" /></object></p>
<p style="text-align: center;">&#8220;It&#8217;s going to be okay. Tomorrow = New day!&#8221;  (The message I wrote to myself on my dry-erase board.)</p>
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		<title>Thoughts on Jobs After My First Day at Mzinga</title>
		<link>http://alexascordato.com/thoughts-on-jobs-after-my-first-day-at-mzinga/</link>
		<comments>http://alexascordato.com/thoughts-on-jobs-after-my-first-day-at-mzinga/#comments</comments>
		<pubDate>Tue, 24 Jun 2008 04:49:05 +0000</pubDate>
		<dc:creator>Alexa</dc:creator>
				<category><![CDATA[Personal Anecdotes]]></category>
		<category><![CDATA[Work]]></category>
		<category><![CDATA[choices]]></category>
		<category><![CDATA[happiness]]></category>
		<category><![CDATA[jobs]]></category>
		<category><![CDATA[lucky]]></category>
		<category><![CDATA[mzinga]]></category>

		<guid isPermaLink="false">http://alexascordato.com/blog/?p=34</guid>
		<description><![CDATA[How many people can say they love their jobs?  How many people actually like their coworkers?  How many people out there are working in a profession where they feel like they&#8217;re making a difference? I feel incredibly lucky that I &#8230; <a href="http://alexascordato.com/thoughts-on-jobs-after-my-first-day-at-mzinga/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>How many people can say they love their jobs?  How many people actually like their coworkers?  How many people out there are working in a profession where they feel like they&#8217;re making a difference?</p>
<p>I feel incredibly lucky that I can answer YES to all of the above.  Can you?</p>
<div style="text-align: center;">
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<div style="text-align: left;">Today was my first day at <a href="http://www.mzinga.com" target="_blank">Mzinga</a> and it was a great start to what I predict will be a rewarding and exciting next chapter in my life.  Talking to Aaron Strout this morning, Mzinga&#8217;s VP of Social Media, I asked him how transparent I could be about what I do day to day and he said exactly what I expected him to.  &#8220;Go for it.&#8221;</div>
<div style="text-align: left;">I found it amusing that when I first walked in this morning, Aaron commented that my hair was gone. I said, &#8220;Yeah! I  cut it and donated it the other day.&#8221;</div>
<div style="text-align: left;">He said, &#8220;I know. I read your blog.&#8221;</div>
<div style="text-align: left;">This completely exemplifies one of many reasons why I love Mzinga.  I have the satisfaction of knowing that people I work with, individuals like Aaron, have an interest in who I am as a person.</div>
<div style="text-align: left;">When a career adviser in college told me to monitor my blog and online activity before looking for a job, I remember saying, &#8220;If an employer has a problem with what I&#8217;m saying and doing on the Internet, chances are I don&#8217;t want to work for them anyway.&#8221;</div>
<div style="text-align: left;">Since then, not ony have I worked with individuals who don&#8217;t mind that I blog, they&#8217;ve hired me because that&#8217;s what I do.  I can cite at least four employers, Mzinga included, who have all at one point or another said, &#8220;I read your blog&#8221; or &#8220;I saw your tweet.&#8221;  This is the new face of employer-employee relationships and I love it.</div>
<div style="text-align: left;">Anyone who can&#8217;t write a blog post saying something good about a coworker or their job should seriously reconsider what they&#8217;re doing. I&#8217;m finding that it is the best feeling in the world to say you get to do what you love to do every single day.  Regardless of what job that is that allows you to say that, the satisfaction alone is something that no paycheck will ever substitute.</div>
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		<title>Hair today, Gone tomorrow!</title>
		<link>http://alexascordato.com/hair-today-gone-tomorrow/</link>
		<comments>http://alexascordato.com/hair-today-gone-tomorrow/#comments</comments>
		<pubDate>Fri, 20 Jun 2008 22:18:00 +0000</pubDate>
		<dc:creator>Alexa</dc:creator>
				<category><![CDATA[Personal Anecdotes]]></category>
		<category><![CDATA[changes]]></category>
		<category><![CDATA[hair cut]]></category>
		<category><![CDATA[locks of love]]></category>

		<guid isPermaLink="false">http://alexascordato.com/blog/?p=32</guid>
		<description><![CDATA[I&#8217;m so behind schedule, but I have to blog about this.  I just cut my hair 11 inches!  I&#8217;ve done this before, but each time it&#8217;s uber scary.   (I didn&#8217;t have my microphone configured correctly when I recorded this video &#8230; <a href="http://alexascordato.com/hair-today-gone-tomorrow/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>I&#8217;m so behind schedule, but I have to blog about this.  I just cut my hair 11 inches!  I&#8217;ve done this before, but each time it&#8217;s uber scary.   (I didn&#8217;t have my microphone configured correctly when I recorded this video so you can&#8217;t hear me, but look at the hair!! ahhhh)</p>
<div style="text-align: center;">
<div style="text-align: center;"><iframe rel="%3Cimg%20%20src%3D%22http%3A%2F%2Fs3.amazonaws.com%2Fmagnifythumbs%2FTS261NSHBK4HH4VY.jpg%22%20class%3D%22mvp-embedder-placeholder%22%20style%3D%22background%3A%20%23999%20url(http%3A%2F%2Fdecor.magnify.net%2Fdecor%2Fpublisher%2Fembed_placeholder_400.png)%20no-repeat%3B%20padding%3A%2050px%2010px%2020px%2010px%3B%22%20height%3D%22300%22%20width%3D%22400%22%20%2F%3E"      src="http://publisher.magnify.net/embed/content/966ND9X555N3CBHM/FFFFFF/w400" width="420" height="380" frameborder="0" scrolling="no"></iframe></div>
<div style="text-align: left;">Kinda sorta transcript of what I&#8217;m saying: &#8220;Ahhhh!  My hair is so short!  My head feels like 10 lbs lighter!! In case you&#8217;re wondering, I&#8217;m donating this ponytail to <a href="http://www.locksoflove.org" target="_blank">Locks of Love</a>, which makes wigs for kids being treated for cancer.  It&#8217;s a great organization and I&#8217;m proud to support them&#8230;  AHHH! Still can&#8217;t believe how short this is&#8230;.&#8221;  (something like that haha)</div>
<div style="text-align: left;">This is a BIG change, but I guess that&#8217;s appropriate since this weekend marks the start of a lot of changes for me.  I&#8217;m officially moving to Boston, starting my new job at <a href="http://www.mzinga.com" target="_blank">Mzinga</a> on Monday, and now, dealing with this <a href="http://www.flickr.com/photos/alexa627/2596538420/in/photostream/" target="_blank">whole new look</a>.</div>
<div style="text-align: left;">I&#8217;m off to pack up my car and console my mom who&#8217;s been crying all day.  If anyone sees her around, give her a hug.  She could use one!</div>
<div style="text-align: left;"><strong>I love you mom. (Dad too!!)</strong></div>
<div style="text-align: left;">Bye New York!  I&#8217;ll come visit soon. <img src='http://alexascordato.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </div>
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		<title>Balancing the Personal and the Professional</title>
		<link>http://alexascordato.com/14/</link>
		<comments>http://alexascordato.com/14/#comments</comments>
		<pubDate>Thu, 22 May 2008 20:06:14 +0000</pubDate>
		<dc:creator>Alexa</dc:creator>
				<category><![CDATA[Ideas]]></category>
		<category><![CDATA[Personal Anecdotes]]></category>
		<category><![CDATA[Work]]></category>
		<category><![CDATA[balance]]></category>
		<category><![CDATA[blogging]]></category>

		<guid isPermaLink="false">http://alexascordato.com/blog/?p=14</guid>
		<description><![CDATA[Ever since I dove into this whole social media thing, I&#8217;ve heard the following messages on repeat: Your blog is your resume You must establish your personal brand You must use your site as a storefront, a store where you&#8217;re selling one product &#8230; <a href="http://alexascordato.com/14/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Ever since I dove into this whole social media thing, I&#8217;ve heard the following messages on repeat:</p>
<ul>
<li>Your blog is your resume</li>
<li>You must establish your personal brand</li>
<li>You must use your site as a storefront, a store where you&#8217;re selling one product &#8211; yourself.</li>
</ul>
<p>As a result, I feel pressure to write posts about &#8220;smart&#8221; things complete with&#8221;smart&#8221; commentary.  I feel the need to write about topics related to the social media landscape, all from the perspective of my twentysomething viewpoint.  I feel the need to cater this blog to an audience of people who I want to get to know me, people who might hire me, who might work with me, people who I respect and admire.  Like the bullet points on any job description, I want my posts to showcase who I am and what I do.</p>
<p>At the same time, I still have to embrace who I am outside of the social media bubble. I am a person, a young female who has insecurities, doubts, and dreams.  I can&#8217;t write like the A-list bloggers I read because I simply don&#8217;t have the experience or the authority to project that same voice.  I want to blog about my friends and silly stupidnes that ensues when we get together.  I want to blog about how much I enjoyed Iron Man and how much I cried when I went to watch <a href="http://www.sexandthecitymovie.com/" target="_blank">Sex &amp; the City</a> at midnight on Thursday.  I want to blog about my relationships, the move I&#8217;m about to make to Boston, the absurdity of politics in America, the ignorance of the average person, the awesomeness that is Wii, and also how desperately I want to get my nails done today.</p>
<p>Most of the time when I don&#8217;t post, it&#8217;s not because I don&#8217;t have a lot to say, it&#8217;s because I have too much to say.  I get wrapped up in thinking about what I *should* write, that I skip over what I *feel* and *need* to write, to the point where I just don&#8217;t do it at all.</p>
<p>I realize I acknowledged this in previous posts I wrote, but it&#8217;s so much easier to dish out advice than execute it yourself.  That said, I&#8217;m remotivating myself to be a better blogger by posting more.  I think I can establish myself professionally without having to compromise myself personally.  Hopefully both voices will be heard in the posts to follow.</p>
<p>I&#8217;ll leave off with an excerpt from one of my favorite movies, <a href="http://www.imdb.com/title/tt0445922/" target="_blank">Across the Universe</a>:</p>
<p>&#8220;What you do defines who you are.&#8221;</p>
<p>&#8220;No. Who you are defines what you do.&#8221;</p>
<p>&#8220;It doesn&#8217;t matter what you do.  <em>It&#8217;s how you do it</em>.&#8221;</p>
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