People often ask me if I majored in marketing and when I say I didn’t, they ask me how I learned so much about it.
The full answer is complicated, but Seth Godin’s work is a key component. Over the years, his books and his blog shaped how I view the world, how I tell stories, and how I get over tiny creative hurdles that stunt my growth.
When I heard he was compiling a collection of his work in a limited edition book, I jumped at the opportunity to get my hands on a copy. The book finally arrived today and it was better than I ever imagined.
Everything from the packaging to the inside flap description to the very last page feels like a tailored experience for the reader. And that’s the beauty of Seth. No matter who you are or what you do, his words manage to find a truth that stirs something inside of you.
A tapestry of images are woven throughout the book and serve as a beautiful backdrop to the words on the page.
My first pass made me feel like I was revisiting an old friend and recalling some of our favorite conversations over the years.
Here are two pages that reflect some of the awesome that lies within:
And there you have it. A tiny glimpse into my new desk companion and source of daily inspiration.
Thank you, Seth! <3