A New Chapter at 2tor and USC

A few weeks ago, I left my position as a Digital Strategist at Porter Novelli in pursuit of a new opportunity at 2tor, Inc., an exciting edu-tech startup that I believe is changing the world of higher education as we know it.

2tor logo

In my new role, I’ll be the Community Manager for USC’s Master’s of Arts in Teaching program, helping connect students and alumni in both online and offline channels. This new position has me working alongside a team of visionary leaders in the higher education field and immersed in a diverse community of more than 1,000 educators and students across the country.

As I start this new chapter, I’m forever grateful to the team at Porter Novelli for the lessons they imparted on me. Their unique approach to strategic thinking, unwavering commitment to their clients, and unbelievable attention to detail gave me newfound respect for PR professionals and brand marketers. If you ever get the chance to work alongside Stephanie Agresta (friend, mentor, and geek girl extraordinaire), John Havens (actor, all things augmented reality, mr. congeniality), Joel Johnson (strategic planning guru, swagger king, powerpoint wiz), Israel Mirsky (lover of emerging tech and small puppies), Karen Hartline (queen of karaoke and events, my left coast lover), Heather D’Amico (the skinniest fat girl with the best laugh you’ll ever meet), Greg Tedesco (my #strongisland counterpart), Nicole D’Alonzo (the sweetest gal on the web) and Christina Petroni (my separated sister at birth) – take it!  There are so many agencies out there, but I truly believe that PN’s integrated approach, their heart and rockstar talent sets it apart from many.

usc building logoAnd so, here I am once again, joining another all-star marketing team led by Jeremy Johnson (too cool for school, but one of the smartest, kindest, and most driven individuals I know) and Marcus Cohn. I’ll be going back to my higher ed roots (I used to work in Admissions at Barnard College), revisiting platform technologies (shout out to Mzinga!), and putting all of that Porter Novelli strategic thinking into practice.

In the word of my new Trojan friends, FIGHT ON!

  • Hello Alexa! I really appreciated your comment there at the NYTimes blog post about online courses. I participate in such discussions in order to try to provide some commentary based on real experience rather than just opinions; you know what I mean, I'm sure! Anyway, I have subscribed to your blog here and look forward to learning more about what you are up to. Best wishes! Laura Gibbs (mythfolklore.net)
  • Laura, thanks so much for stopping by! Such a surprise to see you here. Til this day, I'm still fascinated by the rate at which we can communicate and connect with individuals on the web.

    I meant what I wrote on that NYTimes blog... it's so great to see you as an educator utilizing this medium. There are so many traditional teachers/professors who are just not taking advantage of web-based resources and social technologies.

    I've been meaning to write more on here about what I do and the experiences I'm having. Your comment is the perfect little nudge for me to actually do it and so thank you. Feel free to shoot me an email if you ever need to get in touch -- alexa.scordato (at) gmail (dot) com
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